L
Z
Communication
Laurence Zanon Public Relations
- Reputation management
- Brand building & positioning
- Message development
- Corporate publishing: product brochure, customer magazine, company portrait, corporate website
- Internal communications: employee newspaper, intranet, speeches
- Crisis management & preparedness
- Media training: coaching for efficient communication
Corporate Alphabet, Amoud van den Heuvel et Koert van Mensvoort, 2005