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Communication
Laurence Zanon Public Relations
In advertising, you pay to have your message placed in a newspaper, magazine, TV or radio spot. In public relations, the article featuring your company is not paid for. The reporter writes about or films your company as a result of information he or she received and researched.
Editorials are not paid for and have greater credibility than advertising. They allow to efficiently convey the company’s or brand’s messages to its target audience.